Calibrating on video can be a challenge to many workflows due to massive amounts of storage involved when dealing with video. XDAM allows content creators to upload their video to a single system where other calibrators can view, mark up, annotate, comment, discuss and split the content into smaller clips. These tools allow the process of taking unedited content and working toward a final clip to be used for marketing a much faster process.
Centralizing the storage of video content removes much of the wait and costs associated with working with video and allows much more efficient workflows.
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